Search Engine Optimization (SEO) is the key for effective advertising and on top of the list as a marketing
strategy to get free targeted traffic from search engines.
Search Engine Optimization is the set of rules that you need to pay attention while designing a website. If done properly, SEO will improve ranking and visibility of a website in search engines for free , highly targeted organic traffic.
Not only does the main website need to be optimized, but each individual web page should be made with good SEO.
These “rules” are not very difficult. You just need to pay attention when designing your page as every word is important.
What is all this about?
When you get the idea to make a site, the first thing you should do is find the right and relevant keywords that you want to target. Google has a great free tool for this purpose at Google Free Keyword Tool.
Select several main keywords that best describe the topic of your site. The keyword tool will show you number of relative data regarding your selection. To best describe this and other relevant topics regarding SEO i will rip apart this particular page.
This page is about SEO. There are 4 major keywords that I chose to target. These are :
Search Engine Optimization, SEO, Marketing Strategy, Advertising,
The meta tags, “Title” and ”Description”, and the theme of this page are all made around these keywords. You can check this by selecting “View Source” on your browser.
When choosing a “Title” you should incorporate your main keywords as many as you can. Keep in mind that good SEO is to optimize your page with search engine robots, however your viewer is human. The title should make sense to the reader.
The title I chose for this page is:
“Search Engine Optimization (SEO) – Marketing Strategy For Free Targeted Advertising”
The description is:
“Search Engine Optimization (SEO) is the key to effective advertising and on top of the list for marketing strategy.”
Both “Title” and “Description” contain the main keywords and they make sense to the viewer.
The ideal frequency of your keywords in your page is also important. If nothing else, first few sentences should contain your chosen keywords. Do not over do it here as they might consider it spamming the search engines and you will get penalized. Two to three times should do the trick.
If you follow these gudelines your page will be highly SEO optimized.
There are number of other factors incorporated in SEO. One of the biggies is the number of quality, one-way backlinks
pointing to your site. To get these valuable backlinks there are number of things you need to do. One of the most popular ways is to write and publish articles regarding your chosen niche. More about this later.
There is a great free tool that will analyze your site, rank it from 1 – 10, and give you lot of data regarding your page.
Basically, it will show you everything about your site, the good and the bad, as well as make suggestions for improvement. You can find it at r-domains.net. Just enter your domain name and click “go” .
I use it quite often.