Traffic Exchanges
Traffic exchanges is a popular method to drive traffic to your site.There are different strategies you can implement and the results are nothing short of amazing. The right strategy will make all the difference in the world.
When you join any particular traffic exchange majority of the people are all too eager to start promoting their affiliate link. The enthusiasm and the motivation is very high. You are surfing like crazy and within a week the disappointment kicks in. The results are not worth the effort that you have put in and more importantly your belief is shot. This marketing method is not worth your efforts and you give up.
I see this scenario way too often.
What you should do, specially for the long haul, is to promote your traffic exchanges first and foremost. Once you build your network, your downline, then you can cut back on the amount of surfing. Your downline will drive huge amount of traffic to any of your sites. Just to give you some numbers: in just one of the traffic exchanges, WebBizInsider, I have over 11,000 members in my downline. This was not built over night. It took me several years to achieve, however they have driven over 3,000,000 (that’s three million) viewers to my chosen sites. Once you do build your network you will enjoy lot of free traffic for years to come.
So, how do you choose the right traffic exchange?
There are number of parameters, metrics if you will, that you should pay attention before deciding on the particular program.
The amount of active members is important. The higher the number the better. What you need is huge and diversified audience to view your offer.
I mentioned the active members. There are number of exchanges that have relatively large number of members, but they are not very active. The best metric for this is to look at daily amount of sites surfed. If the number is high then the members are obviously quite active.
The deliverable hits is something you should pay attention to as well. This is also tied in with the the number of active members. Once you accumulate lot of credits you want the traffic delivered to your sites. In some exchanges, I had 10,000 credits and it took them over a month to deliver traffic to my sites. That was not acceptable. On the other hand, good traffic exchanges have delivered 10,000 people in less than 2 days.
Other factors you need to consider when choosing traffic exchanges are the surfing ratios, the frequency of bonus credits while surfing and how affordable is the upgrade membership.
The surfing ratio is the number of sites you need to surf in order fro your site to be shown to other members. 1:1 is ideal, than you have 4:3, 2:1 and so on. Usually upgraded members get 1:1 ratio or shorter timer for surfing.
Traffic Exchanges
Most of the traffic exchanges offer rewards for surfing, called surfing bonuses. The more sites you surf the bonuses are higher.
