Article marketing is less known but most efficient tactic in driving traffic to your website. Article marketing is very successful because, it creates an instant trust on your business and website among people who read the article..
Through article marketing you also have an advantage of gaining a backlink from powerful high PR article directories. Writing, rewriting an article and spinning into different versions might not be an easy task for everyone. You can outsource this to freelance article writers to ghost write articles on your behalf and post them into various article directories and blogs with a backlink to your website. In increases the count of backlinks to your websites and when targeted the right way, this does wonders in terms of SEO (search engine optimization) also.
Internet marketers look article marketing as more effective due the wide range of benefits it offers. You need to choose the article marketing strategy as per your requirement. Are you looking to improve SEO, backlinks, organic traffic or pure real and interested traffic to your website? The kind of strategy you need to follow depends on the answer you have for this question. For SEO related benefits, targeting article marketing with rich and highly searched keyword stuffed articles and following a inter linking patterns works. If you are looking at real organic traffic, then the article must be of very high quality, interesting and informative to the people who read them. This lets the readers trust you and your website after clicking the links. The higher the quality of the article is, the better will be the traffic conversion and subscription at your website. Longer articles are generally written and posted to article directories to target sites and blogs that syndicate through web directories.
Article directories help you to browse through thousands articles in your niche and gives you new ideas of content or you can pick few points and rewrite them to create new article to post at different other article directories along with a backlink your website. This has both the benefits of a backlink to your website as well as a way to showcase your proficiency in your niche. It is your choice on how to effectively use the article marketing technique and the methods to follow while writing the articles. One of the good practices is to mix these various methods of seo article writing, shorter ones for directories and longer articles for syndication, creation of new blogs and posting rewritten articles for backlinks and writing quality and resourceful articles. Every method is in a way or other generates benefit to your business in a long run.
If you notice that your syndicated articles are being posted at high PR websites, than contact those website owners through email or contact form in their website or blog. Be professional and offer them more quality content with a condition of a backlink to your website. This is kind of ‘guest blogging’ at their website. If the other site has a high PR, huge subscriber base and has high traffic, guest blogging at such places directly increases traffic to your website.